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What Should have been, is.

The link between stationery and people began when people first used a stick to draw on the ground. The link, time and again, has continued to evolve along with the evolution of people. However, its intended purpose has never changed, and continues to exist today.

We are now rethinking this evolution.

Eliminating unnecessary ornamentation and function, we are taking a new look at what's really necessary, rediscovering essential elements and aiming to finally arrive at what should have existed all along.

stationery, standard & technology.


Our desire is to apply the accumulated knowhow of Nitto Group to our stationery, and to provide this value to as many people as possible.

We endeavor to create stationery with good design and function at a reasonable price, and to improve the "Standard" level of stationery

Based on a collaboration of adhesion technology from Nitoms and total art direction by Manabu Mizuno, a leaning creative director of Japan, from good design company, a high-quality stationery brand has been established that produces items which should have always existed.



文房具とヒトとの関わりはヒトが地面に棒で何かを描いたときから始まっている。その関わりは、ヒトの進化とともに 幾度となく変化し続けてきた。しかし、その用途は変わることなく存在し続けている。



stationery, standard & technology.




粘着応用製品のニトムズのテクノロジーに、日本を代表するクリエイティブディレクター、good design company 水野学氏のトータルアートディレクションがかけあわさって、ありそうで、なかった、良質なステイショナリーブランドが誕生しました。